Objective: Implement targeted marketing strategies to grow your business, attract new customers, and maximise ROI.

Website Development

✔️ User-Friendly Design: Create a clean, professional, and mobile-responsive website. Given the importance of mobile search in local services, the site should load quickly and be easy to navigate on all devices.

✔️ Service Pages and Landing Pages: Develop dedicated service pages for each key offering (e.g., “Pipe Repair,” “Leak Detection”) to improve SEO and make it easy for visitors to find information.

✔️ Lead Generation Forms: Add clear call-to-action buttons and forms on high-traffic pages to encourage visitors to book services or request quotes. Integrate these forms with the company’s CRM for seamless lead management.

✔️ Regular Updates and Optimisation: Keep the website current with new blog content, updated service information, and seasonal promotions. Regular updates keep the site engaging and help with SEO ranking.

Search Engine Optimisation (SEO)

✔️ Local SEO: Target keywords specific to plumbing services in the client’s service area, such as “emergency plumber Sydney.” Optimising for local search helps the business appear higher in local Google searches, driving traffic from nearby potential customers.

✔️ Content Marketing: Publish informative blog articles focused on plumbing issues, such as “how to prevent winter pipe bursts” or “DIY tips for minor leaks.” These not only help with SEO but position the business as an authority in plumbing, encouraging customers to trust their services.

✔️ Rank High on Google: Steadily get your website noticed by climbing the ranks on google and showing in the local business search area on google for organic business growth.

Social Media Management

✔️ Platform-Specific Content: Post regularly on platforms like Facebook and Instagram, which are effective for reaching local customers. Use engaging visuals, tips, and success stories to build brand awareness and trust within the community.

✔️ Engagement and Community Building: Respond to comments, run Q&A sessions, and post community-focused content, such as local sponsorships or involvement in events. This fosters a loyal following and makes the brand relatable.

✔️ Run Promotions: Growing your social community through initiatives as well as gaining a larger reach for increasing business leads.

Paid Advertising Campaigns

✔️ Google Ads: Run targeted campaigns for high-demand services (e.g., “emergency pipe repair”) especially during peak seasons like winter, when specific plumbing needs arise. Google Ads allow the business to appear at the top of search results, capturing leads actively looking for services.

✔️ Facebook Ads: Use geo-targeted ads to reach local customers and drive leads. For example, promote seasonal discounts or new services like “Winter Central Heating Installation” to drive more inquiries during high-demand times.

✔️ Included Ad Spend: We won't ask you to add credit for campaigns as our service proposals will be all inclusive. If you would like to increase the ad spend, you can discuss this with your account manager later on.

Email Marketing

✔️ Segmented Campaigns: Use email lists to send targeted messages. For example, send promotional emails to recent clients offering a discount on follow-up services or maintenance. Personalised emails can lead to higher engagement and repeat business.

✔️ Automated Follow-Ups: Set up automated email sequences for new leads and past customers. For instance, send reminders for annual inspections or service discounts. This keeps the business top-of-mind without requiring constant manual effort.

Reputation Management

✔️ Google Reviews and Testimonials: Encourage satisfied customers to leave reviews on Google. Since online reviews heavily influence new customer decisions, a strong collection of positive reviews helps build trust.

✔️ Follow-Up for Feedback: Implement a system to reach out to customers post-service, requesting feedback and ensuring they’re satisfied. This helps identify areas for improvement and fosters customer loyalty.

Tracking and Reporting

✔️ Lead and ROI Tracking: Use our software and analytics tools to track the performance of each marketing channel. This helps in understanding where leads are coming from, which channels convert best, and what provides the highest ROI.

✔️ Monthly Reports: Provide the plumbing business with monthly reports on engagement, website traffic, conversion rates, and other key metrics. Regular analysis allows the team to adjust strategies based on performance data.

✔️ Stay Informed: We have designed a ServiceM8 specific Add On for showcasing the tasks our team is scheduled to do for you and what they are currently working on in the background. We have created this tool as accountability is everything. Something you don't see in the industry at all!

Impact on Business: Expand brand awareness and digital presence, positioning your business as a leading choice in your service area. Drive new customer acquisition and strengthen customer loyalty through targeted, data-driven marketing initiatives. Grow your business with less stress.